Dear user on 10 December 2020 google announced Link units are being retired.

Link units are being retired

December 10, 2020

We’ve decided to retire link ads. This is to modernize our available ad formats, based on the feedback from users, publishers and advertisers. Going forward, we’ll be focussing on improving and developing other ad formats to help you grow.

What’s happening?

From March 10, 2021:

• You’ll no longer be able to create link ad units.
• Responsive link ads will begin to serve display ad units on your site(s).
• Your link ad units will be converted to display ad units. They’ll be renamed with “[previously link ad unit]” added to the end of the ad unit name. This will apply to both responsive and fixed-size link ad units.
• Fixed-size link ads will stop serving on your site(s).
• We’ll collapse each ad unit where possible. In other cases we’ll show a blank ad.

If you’re using responsive link ads, you don’t need to take any action at this time. Our experiments show that, on average, responsive display ads can perform as well as link ads.

If you’re using fixed-size link ads, you should remove the ad units on your site and try other ad formats instead, such as:

• Auto ads
• Display ads
• Native ads
• Matched content

About link ads

Next: Create a link ad unit

Link ads display a list of topics that are relevant to the content of your page. Link ads are closely targeted to the interests of your users. Because users directly interact with the topics, they may be more interested in the ads that they eventually see.

AdSense publishers are paid for clicks on the ads that are linked from topics, not for clicks on the initial topics themselves. The ads on the linked page are pay-per-click Google ads similar to those shown in standard display ad units.

Responsive behaviour of link ads

Link ads are responsive by default. They allow you to support a wide range of devices (i.e. computers, phones, tablets, etc.) by automatically adapting their size to fit your page layout. They’re intended to work with sites built with responsive design, but will work on non-responsive sites too. Regardless of which device users use to visit your site, responsive link ads can help you provide a great ad experience.

Fixed-sized link ads

To ensure that link ads continue to deliver a positive user experience, fixed-sized link ads are only available in the following ad sizes.

• 728 x 15
• 468 x 15
• 200 x 90
• 180 x 90
• 160 x 90
• 120 x 90

Note that certain fixed ad sizes might have less ad inventory available. Please take this into consideration when choosing a fixed ad size as it could have a negative impact on your earnings.

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